The need for consumer engagement
Historically, customer engagement has been ignored. However, in a recent push to encourage EV adoption, policymakers have turned to various forms of marketing campaigns in an attempt to increase EV consumer awareness.
For example, in the UK, the government has launched an EV experience center in Milton Keynes, where you will find all the information you need about EVs, and specifically which EV would suit your personal needs. Importantly, potential buyers have the option to gain the first-hand experience with the technology.
Both, financial and non-financial incentives will remain a crucial factor in adoption. However, arguably the public need to engage and feel comfortable before purchasing behavior changes, because let’s face it internal combustion vehicles have been the norm for a very long time.
Fleet exposure might be the answer
Awareness policies are beginning to build traction. The International Council on Clean Transportation (ICCT) recently brought attention to the need for awareness and highlight several ways of increasing the public perception of EVs, one of which is exposure from fleets. The report claims that fleet acquisitions of EVs can directly provide more significant exposure to prospective owners. This is because larger EV fleet purchases generally increase the usage of EVs and give more people the opportunity to drive an EV.
It can also bring considerable news coverage. For example, one of the most well-known international airports, Heathrow, has partnered with Jaguar and WeKnowGroup to supply a fleet of 200 fully-electric Jaguar I-Pace vehicles that will be available to passengers traveling to and from the airport. Another celebrated example is UPS, who can already be seen delivering packages in the streets of London (UK) and Paris (France) in specially marked EVs. Their commitment to EVs continues to break new ground, with a recent announcement of adding 950 EVs to their current fleet.